Tomorrow looks to be one of the biggest days of the year in sports history with both the Kentucky Derby and Mayweather vs. Pacquiao welterweight championship fight happening within hours of each other. It may be one of the last fights of Mayweather and Pacquiao’s careers and the richest boxing match of all time. It also is horse racing’s biggest day of the year.
It also happens to be one of the biggest days of the year for Uncle Sam.
Starlight Racing’s “Itsaknockout” exclusive sponsorship deal with Mayweather-Pacquiao promotion is all about the money, money, money. The aggressive campaign has an estimated $200 million dollar draw, bringing sponsorship to a whole new level for the sporting world, or the world in general for that matter. Mayweather is expected to receive 60% of the total, no matter if he wins or loses. If you break this down by minute, assuming the fight goes the distance, that means Mayweather will make $5 million for every minute of ring action Saturday night. Break it down further and he is making $83,333 per second. Whoever wins the Derby will make a mere $2 million. Still a decent salary for one day!
Ticket sales are also at a record breaking high for any sporting event with prices ranging from $87,000 to $150,000 per ticket. One thing is certain, a lot of people are going to make money off of this fight.
What does this mean for the direction of sponsorships? Is the sports industry changing? Will sponsorships of the future include multi-million dollar deals for athletes? Is it all about the money first, and then the actual sports?
We will find out on May 2.