Monthly Archives: December 2010

Live from Newport – America’s Cup a Real Possibility

With one days notice, the city of Newport has put together a pep-rally and support gathering today to bring the America’s Cup into town. Thousands have showed up to hear members of the venue selection committee and America’s Cup dignitaries talk to the press about the real possibility of Newport hosting the next America’s Cup.

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Filed under General

BP Oil Sponsorship Ramifications – The Full Report

Check out the presentation below to see the full results from the Performance Research independent study regarding the sponsorship ramifications in the wake of the BP oil spill.


Filed under General, Independent Research Studies

Holiday Spirit at the Airport?!

Just yesterday while waiting in yet another airport terminal, we noticed a great activation that actually enhances someones airport wait time experience!  In a co-branded effort from Microsoft and Southwest Airlines, the two companies have placed a photo booth in select airport terminals where travelers can pose in front of a snowy landscape and even take a seat with Santa.  After your photo is taken, you will receive a printed copy and also have the chance to use Windows Live to edit and share your photo over the internet!

Good job by both Microsoft and Southwest in making the wait at the airport more bearable and in step with the season via their “Holiday photos on the Fly” campaign!

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Filed under Caught Our Eye, General