Tag Archives: study
Football and French Fries?
McDonald’s recently signed on as an official primary sponsor of the Football Association of Thailand (soccer), in a deal valued just below $1,000,000. including cash for equipment, uniforms and travel. The total value also included meals from the quick service … Continue reading
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2009 National Arts Marketing Project Conference
This past Saturday Performance Research was happy to attend the National Arts Marketing Project Conference held in Providence, Rhode Island. Bill Doyle, industry guru and VP of Performance Research was present to take part on the panel titled “A Glimpse … Continue reading
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Performance Research Study Rings True at Corporate Sponsored Events
“As Consumers Change the Way They Spend in Tough Economic Times, They Expect Corporate Sponsors to do the Same” was the title of a March 2009 press release issued by Performance Research. The release, which included data from a Performance … Continue reading
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