Tag Archives: sponsorship
Lost in Plain Sight
When sponsoring an event, your affiliation is lost if you do not actively engage people. Just watching this video, you can see how signage is little more than clutter. Consumers want to be talked to, not shouted at!
Filed under General, Performance Research on YouTube
Cell Provider Makes it Work!
This clip is a great example of how consumers appreciate you sponsoring events that they care about! Show your customers a good time and they will love you for it!
Filed under General, Performance Research on YouTube
What Sponsors Want To See!
Check out how much NASCAR fans really do know the sponsors:
Filed under General, Performance Research on YouTube
Dow and Live Earth Create a Stir
Reading a number of articles and blog posts regarding the Dow sponsorship of the Live Earth event, Run for Water, I began to side with the vast number of people who criticized both Live Earth and Dow for the partnership … Continue reading
Filed under General
Is Toyota on the horizon in Wrigleyville?
Here at Performance Research, the entire team has been around the country and visited just about any sporting venue you could think of. We could talk for hours about the history of each building and the character that is has … Continue reading
Filed under General, Uncategorized
Performance Research @ IEG 2010
Check out the presentation below from Jed Pearsall and Bill Doyle! Any questions / comments?
Filed under General, Presentations
PERFORMANCE RESEARCH-SURVEY SAMPLING 2010 OLYMPIC VIEWERSHIP STUDY
FOR IMMEDIATE RELEASE (3-11-2010) TOP LINE RESULTS: PERFORMANCE RESEARCH-SURVEY SAMPLING 2010 OLYMPIC VIEWERSHIP STUDY With the Vancouver Games earning high marks by the press for unanticipated and possibly unexplainable success, a study of Olympic viewers by Performance Research and Survey … Continue reading
Filed under General, Independent Research Studies
Sit! Roll Over! Buy! Part Two
Check out the video below from a past Performance Research IEG Conference presentation : Sit! Roll Over! Buy! Training Fans to Be Brand Loyal to Sponsors. Part Two – “What’s in it for me?” Make sure to come back soon … Continue reading
Filed under General, Performance Research on YouTube
F1 Sponsorship
Here at the Performance Research offices, sporting news from around the globe always tends to be a topic of conversation and this morning was no different. Today we were discussing Formula 1 racing and the continuing plight of Pete Windsor … Continue reading
Filed under General, Independent Research Studies
Sit! Roll Over! Buy! Part One
Check out the video below from a past Performance Research IEG Conference presentation : Sit! Roll Over! Buy! Training Fans to Be Brand Loyal to Sponsors. Part One – “Lost in Sponsorship Space” In this section of video you can … Continue reading
Filed under General, Performance Research on YouTube
