Tag Archives: sponsorship
Performance Research presents at IEG 2011
Once again, IEG was a huge success! If you missed out on our Sponsorship ROI presentation take a look at the slide show in its entirety below. Of course, if you have any questions, shoot us a message anytime! Presented … Continue reading
Filed under General, Presentations
Optimizing Sponsorship Performance
Castrol recently broke news off their official sponsorship of the National Football League. The company is a well established producer of high performance synthetic motor oil and plans to expand their audience. By having the Castrol EDGE endorsement distributed through … Continue reading
Filed under General
BP Oil Sponsorship Ramifications – The Full Report
Check out the presentation below to see the full results from the Performance Research independent study regarding the sponsorship ramifications in the wake of the BP oil spill.
Filed under General, Independent Research Studies
Making the “Official” Work for Your Brand
Among all professional sports, whether it is MLB, NBA, PGA, NFL, etc., we can highlight many differences in the way the leagues are marketed, one trait remains the same – all of the leagues have “official sponsors”. Now while having … Continue reading
FedEx makes a smart play with the ATP
Here at Performance Research we often applaud sponsorship deals where not only cash is exchanged in return for branding rights, but when we see these deals actually make a positive difference for each of the parties involved. One recently announced … Continue reading
Filed under Caught Our Eye, General
Public Wants You to be a Sponsor!
Not only does the public want your company to sponsor events, they also feel that you SHOULD be sponsoring events. Their call for corporate aide is also matched with a desire to support the companies that utilize sponsorship to benefit … Continue reading
Filed under General, Performance Research on YouTube
Soccer Fans Embrace Their Sponsors
A few years back we sent a soccer fan out into the store to see his process when shopping for products prior to a soccer match. It is plain to see that this fan truly appreciates sponsorship (and a good … Continue reading
Filed under General, Performance Research on YouTube
Bell announces new deal with the Whitecaps
The new addition of the Bell logo to the Vancouver Whitecaps jersey is the latest sponsorship move by the Canadian telecom giant. Adding to an already full plate of sponsorship deals including the Canadian Open golf tournament, the 2012 Olympics, … Continue reading
Filed under General
Lost in Plain Sight
When sponsoring an event, your affiliation is lost if you do not actively engage people. Just watching this video, you can see how signage is little more than clutter. Consumers want to be talked to, not shouted at!
Filed under General, Performance Research on YouTube
Cell Provider Makes it Work!
This clip is a great example of how consumers appreciate you sponsoring events that they care about! Show your customers a good time and they will love you for it!
Filed under General, Performance Research on YouTube
