Tag Archives: sponsor

Engaged at Futbol Fiesta

If you have ever been to the Futbol Fiesta prior to a Mexican National Soccer Team game then you already know that it offers a party like atmosphere including loud music, games, player appearances, and dozens of other activations presented … Continue reading

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Isn’t it worth saving the Soap Box Derby?

We all know that the current economic state has affected the way that companies spend their marketing and sponsorship budgets in regards to major sports properties like NASCAR and the PGA. If we take a deeper look, we can also … Continue reading

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Performance Research Study Rings True at Corporate Sponsored Events

“As Consumers Change the Way They Spend in Tough Economic Times, They Expect Corporate Sponsors to do the Same” was the title of a March 2009 press release issued by Performance Research. The release, which included data from a Performance … Continue reading

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Would you sponsor a subway stop?

In a recent sponsorship deal out of New York, international banking giant, Barclays, has earned the naming rights for arguably the busiest subway stop in Brooklyn. In return for these rights, Barclays/Forest City Ratner Development Group will be paying the … Continue reading

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