Tag Archives: sponsor
Optimizing Sponsorship Performance
Castrol recently broke news off their official sponsorship of the National Football League. The company is a well established producer of high performance synthetic motor oil and plans to expand their audience. By having the Castrol EDGE endorsement distributed through … Continue reading
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Kraft is Bringing Down the House with it’s “Cheddar Explosion”
In an interesting sponsorship move out of Texas, Kraft Foods has signed on to be the official sponsor of the Texas Stadium demolition, or the “Cheddar Explosion” as it has been dubbed. This deal was approved by a unanimous vote … Continue reading
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Where’s the pizza, Little Ceasar?
Amongst all the college football bowl games going on this month, one in particular is standing out in my thoughts. This game, the Little Ceasar Pizza Bowl, took place last week in Detroit with a battle between Marshall and Ohio. … Continue reading
Make Sure Your Street Team is Working For You!
This past weekend I took a quick trip down to NYC to visit some old friends and take care of some holiday shopping. Of course, despite the tugs from my girfriend, I could not help but stop and analyze what … Continue reading
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Subway Wins with “The Biggest Loser”
We all know the story of Jared Fogle, the overweight college student who ate only Subway sandwiches for a year and lost an exorbitant amount of weight. His weight loss plan resulted in a spokesperson position with Subway and a … Continue reading
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The SponsorEye – The Performance Research take on Tiger Woods
While tumultuous times no doubt lay ahead in Tiger Woods’ personal life, some of his sponsorship agreements may have also hit rocky times. We speculate that with endemic sponsors like Gatorade, Nike and Golf Digest his status is likely to … Continue reading
“Sponsor our event, but you might have to wait five years”
Yesterday marked the 25th Anniversary of the Quiksilver in Memory of Eddie Aikau Big Wave Surfing Event at Waimea Bay on the North Shore of Oahu in Hawaii. The event featured an elite group of surfers invited to compete in … Continue reading
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Gambling with their future?
Recent legislation attempts in Poland may begin to have a negative effect on sports sponsorship in that country. Polish lawmakers have proposed a ban of online gambling and bookkeeping, which would allow only brick and mortar casinos to carry on. … Continue reading
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Football and French Fries?
McDonald’s recently signed on as an official primary sponsor of the Football Association of Thailand (soccer), in a deal valued just below $1,000,000. including cash for equipment, uniforms and travel. The total value also included meals from the quick service … Continue reading
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Sponsorship of Volunteers?
Over the past few years certain numbers have been dropping all around us. But while incomes, employments rates and budgets have been on the decline, it’s surprising to see that one number is actually up. We are referring to the … Continue reading
