Tag Archives: recession
2009 National Arts Marketing Project Conference
This past Saturday Performance Research was happy to attend the National Arts Marketing Project Conference held in Providence, Rhode Island. Bill Doyle, industry guru and VP of Performance Research was present to take part on the panel titled “A Glimpse … Continue reading
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Isn’t it worth saving the Soap Box Derby?
We all know that the current economic state has affected the way that companies spend their marketing and sponsorship budgets in regards to major sports properties like NASCAR and the PGA. If we take a deeper look, we can also … Continue reading
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Economic Recovery could (should?) spur era of “Customer Compassion”
As Americans struggling through a down economy, we have had little to do other than budget our spending and look for the light at the end of the tunnel. When we do pull ourselves out of this hole, how will … Continue reading
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