Tag Archives: Performance Research
Lost in Plain Sight
When sponsoring an event, your affiliation is lost if you do not actively engage people. Just watching this video, you can see how signage is little more than clutter. Consumers want to be talked to, not shouted at!
Filed under General, Performance Research on YouTube
Navigating the Toll Plaza
A recent bill in New Jersey would make it possible for major thoroughfares including the Garden State Parkway and the New Jersey Turnpike to accept funds from companies in exchange for advertising space at toll booths. The bill, which has … Continue reading
Filed under General
Cell Provider Makes it Work!
This clip is a great example of how consumers appreciate you sponsoring events that they care about! Show your customers a good time and they will love you for it!
Filed under General, Performance Research on YouTube
Sponsor Appreciation!
Check out how people feel about sponsors providing a good time during a tough economy:
Filed under General, Performance Research on YouTube
What Sponsors Want To See!
Check out how much NASCAR fans really do know the sponsors:
Filed under General, Performance Research on YouTube
AT&T Shoots and Scores!
As we have mentioned before on the Performance Research blog, certain activations have a way of reaching out, engaging people and in turn creating a lasting impression. Now while not all activations hit the mark, we were happy to see … Continue reading
Filed under Caught Our Eye, General
Almost Summer….
In preparation of another Newport summer, we are not only getting ready for a busy season of research, but we are installing a new roof deck as well! Check out the pic below and we’ll keep you updated on progress. … Continue reading
Filed under General
Is Toyota on the horizon in Wrigleyville?
Here at Performance Research, the entire team has been around the country and visited just about any sporting venue you could think of. We could talk for hours about the history of each building and the character that is has … Continue reading
Filed under General, Uncategorized
Performance Research @ IEG 2010
Check out the presentation below from Jed Pearsall and Bill Doyle! Any questions / comments?
Filed under General, Presentations
PERFORMANCE RESEARCH-SURVEY SAMPLING 2010 OLYMPIC VIEWERSHIP STUDY
FOR IMMEDIATE RELEASE (3-11-2010) TOP LINE RESULTS: PERFORMANCE RESEARCH-SURVEY SAMPLING 2010 OLYMPIC VIEWERSHIP STUDY With the Vancouver Games earning high marks by the press for unanticipated and possibly unexplainable success, a study of Olympic viewers by Performance Research and Survey … Continue reading
Filed under General, Independent Research Studies
