Tag Archives: Performance Research
Performance Research presents at IEG 2011
Once again, IEG was a huge success! If you missed out on our Sponsorship ROI presentation take a look at the slide show in its entirety below. Of course, if you have any questions, shoot us a message anytime! Presented … Continue reading
Filed under General, Presentations
Optimizing Sponsorship Performance
Castrol recently broke news off their official sponsorship of the National Football League. The company is a well established producer of high performance synthetic motor oil and plans to expand their audience. By having the Castrol EDGE endorsement distributed through … Continue reading
Filed under General
BP Oil Sponsorship Ramifications – The Full Report
Check out the presentation below to see the full results from the Performance Research independent study regarding the sponsorship ramifications in the wake of the BP oil spill.
Filed under General, Independent Research Studies
Public Wants You to be a Sponsor!
Not only does the public want your company to sponsor events, they also feel that you SHOULD be sponsoring events. Their call for corporate aide is also matched with a desire to support the companies that utilize sponsorship to benefit … Continue reading
Filed under General, Performance Research on YouTube
Rogers Seeks to Expand Influence in Western Canada with Canucks
This month Rogers Communications sought to expand its grasp on the western Canadian market by acquiring the rights to the hockey arena where the Vancouver Canucks play. Formerly known as General Motors Place, the newly-christened Rogers Arena is part of … Continue reading
Filed under General
Local Sponsor Takes Advantage of Tennis Championships
On Monday, July 5th, the 34th annual Campbell’s Hall of Fame Tennis Championships kicked off in Newport, RI with 32 singles players and 16 sets of doubles competing for the Van Alen Cup. This event, which has been hosted during … Continue reading
Filed under General
America’s Cup back in Newport!
Last Thursday was a very special day in Newport for sailors and tourists alike, as the famed America’s Cup trophy was on display just a few steps from the Performance Research office! The America’s Cup is the oldest active … Continue reading
Filed under General
Soccer Fans Embrace Their Sponsors
A few years back we sent a soccer fan out into the store to see his process when shopping for products prior to a soccer match. It is plain to see that this fan truly appreciates sponsorship (and a good … Continue reading
Filed under General, Performance Research on YouTube
Lost in Plain Sight
When sponsoring an event, your affiliation is lost if you do not actively engage people. Just watching this video, you can see how signage is little more than clutter. Consumers want to be talked to, not shouted at!
Filed under General, Performance Research on YouTube
Navigating the Toll Plaza
A recent bill in New Jersey would make it possible for major thoroughfares including the Garden State Parkway and the New Jersey Turnpike to accept funds from companies in exchange for advertising space at toll booths. The bill, which has … Continue reading
Filed under General
