The Performance Research team was busy conducting research at the X Games in LA this summer. The event continues to grow, and sponsorship activations on-site are growing right along with it.
Check out some of our pictures, below, and let us know: did you watch X Games this summer? If you did… did you see the Hot Wheels Double Loop Dare? It’s been getting lots of attention on social media. It was our favorite sponsorship activation by far. The stunt drew huge crowds and follow-up traffic at their X Fest booth. It was a unique and daring way to engage with X Games fans who have a penchant for the unique and daring.