Tag Archives: olympics
PERFORMANCE RESEARCH-SURVEY SAMPLING 2010 OLYMPIC VIEWERSHIP STUDY
FOR IMMEDIATE RELEASE (3-11-2010) TOP LINE RESULTS: PERFORMANCE RESEARCH-SURVEY SAMPLING 2010 OLYMPIC VIEWERSHIP STUDY With the Vancouver Games earning high marks by the press for unanticipated and possibly unexplainable success, a study of Olympic viewers by Performance Research and Survey … Continue reading
Filed under General, Independent Research Studies
Olympics and Scandal – What’s the real opinion?
It seems every time the Olympics roll around there begins to be a debate revolving around the purity of the event and the money being exchanged behind the scenes. While many different opinions exist regarding the business side of the … Continue reading
Filed under General, Independent Research Studies
Value of the Olympic Seasons
Although the Olympics, regardless of the year or location, create a huge stir in both sports and business, it is apparent that the Summer Games and the athletes that compete in them are the clear bread winners. The Summer Olympics … Continue reading
Filed under Uncategorized
Are you all excited?!!
This week represents one of the biggest and most diverse sporting weeks on the planet! Last night we had a great kick off with the Super Bowl in Miami as New Orleans took the win over the Indianapolis Colts. Then … Continue reading
Filed under General
Football and French Fries?
McDonald’s recently signed on as an official primary sponsor of the Football Association of Thailand (soccer), in a deal valued just below $1,000,000. including cash for equipment, uniforms and travel. The total value also included meals from the quick service … Continue reading
Filed under General
Congrats to Rio – Will sponsors take advantage?
Rio wins the Olympic bid! Just moments ago, the IOC announced Rio as the as the host city for the 2016 Summer Olympic Games. As the first Olympiad ever to take place in South America, Rio 2016 promises to be … Continue reading
Filed under General
