With one days notice, the city of Newport has put together a pep-rally and support gathering today to bring the America’s Cup into town. Thousands have showed up to hear members of the venue selection committee and America’s Cup dignitaries talk to the press about the real possibility of Newport hosting the next America’s Cup.
Tag Archives: Newport
On Monday, July 5th, the 34th annual Campbell’s Hall of Fame Tennis Championships kicked off in Newport, RI with 32 singles players and 16 sets of doubles competing for the Van Alen Cup. This event, which has been hosted during the week following Wimbledon since 1976, is the only grass court ATP tournament in the U.S. and is a top attraction for the Newport summer crowd. As Performance Research is based in Newport, this event hits particularly close to home. Although the event is an official part of the ATP tour, its low-key nature allows for smaller and/or local businesses to provide sponsorship. This enables companies to gain official recognition without having to shell out a much larger sum for sponsorship of a more internationally-known event, such as a Grand Slam tournament.
One such company that has taken advantage of the tournament is Angela Moore, a locally based fashion designer with retail stores in both Palm Beach and Newport. As part of their sponsorship deal, Angela Moore is hosting a fashion show and champagne breakfast this Thursday, July 8th. In addition, a full day of courtside tennis and an Angela Moore gift certificate are included, which will incentivize those who participate to shop at the local store. Clearly Angela Moore is taking full advantage of their sponsorship through these activations and is making a point to stand out from the list of sponsors. This is a very smart move by Angela Moore to attach their name to a prestigious event and take advantage of a golden opportunity in their market. Hopefully their actions will encourage more local businesses to not only sponsor, but fully utilize local events when considering their marketing objectives.
Last Thursday was a very special day in Newport for sailors and tourists alike, as the famed America’s Cup trophy was on display just a few steps from the Performance Research office! The America’s Cup is the oldest active trophy amongst all of sport, with a long and famed history involving Newport and the New York Yacht Club.
Below are a couple of pictures and you can check out more coverage at www.sailnewport.org.
The trophy was on display as part of a national tour from boat sponsors BMW and Oracle.
Speaking of sponsorship, click the link below to a Performance Research Independent Study highlighting the potential benefits of sponsoring an America’s Cup boat!
As I look out of the window here in Newport on another cold, rainy day in New England, I start to think about how fortunate we are when we do get great weather. Soon enough the air will begin to warm up, our days will be longer, and even the water temperature surrounding the island will slowly begin to rise.
Sitting here at my desk while thinking about the weather triggered the sponsorship side of my brain and how sponsors must deal with mother nature at events. While in our own lives we have seasons to sit around and wait for the weather to get better, a sponsored event or activation can be as a short lived as a few hours. What is a sponsor to do?
For my answer I looked to Performance Research Senior Project Manager Marc Porter who has traveled the globe with event research teams, braving nearly every weather condition imaginable.
Marc said “Although you must obviously stay positive, anticipating and planning for the worst (weather) is always important”. He also mentioned how sponsors can react to the weather and respond with something that would make the spectators appreciate them, like free branded ponchos, etc.
Hopefully no one out there is going to have to take Marc’s advice, but remember it’s always in the sponsor’s best interest to plan for the worst and then hope for the best.
As a lot of you probably know, the East Coast got slammed with a winter storm over the weekend, bringing tons of snow and wind to New England. While Newport can’t avoid the normal characteristics of a snow storm like stuck cars, cancellations and hours of shoveling, we are happy to say that a nice layer of white really makes this city look great!
Check out some of the photos below to see what downtown Newport looks like the day after: