Tag Archives: NASCAR

Trevor Bayne and NASCAR – Open for Business

This past Sunday, as we all watched rookie Trevor Bayne win the Daytona 500 by edging out a field of seasoned Sprint Cup pros, we couldn’t help but laugh at what great value his current sponsors were getting! Despite the … Continue reading

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Filed under Caught Our Eye, General, Independent Research Studies

What Sponsors Want To See!

Check out how much NASCAR fans really do know the sponsors:

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Filed under General, Performance Research on YouTube

Danica makes a splash in NASCAR

Go Daddy Team Rider Danica Parick not only helped to break gender barriers this past weekend by racing in Daytona, she helped to break television records as well.  “The Danica Effect” caused 4.2 million people to tune into Saturday’s NASCAR … Continue reading

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Filed under Uncategorized

Performance Research Independent Study : Consumers Switch To Sponsors Products

With the Daytona 500 approaching this weekend, thought we’d post a Performance Research Independent Study regarding NASCAR from 2000.   Check it out! __________________________________________________ Viagra and Lycos Outperform First Year Sponsors to NASCAR According to a recent study by Performance Research, … Continue reading

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Filed under Independent Research Studies