Tag Archives: marketing
Didn’t Accenture drop Tiger?
While walking to my gate at Logan Airport in Boston last Thursday evening, I could not help but question the Accenture advertisements lining the walls. Now one might say, “What’s questionable about Accenture adverts in an international airport?”, as the … Continue reading
Filed under General
Kraft is Bringing Down the House with it’s “Cheddar Explosion”
In an interesting sponsorship move out of Texas, Kraft Foods has signed on to be the official sponsor of the Texas Stadium demolition, or the “Cheddar Explosion” as it has been dubbed. This deal was approved by a unanimous vote … Continue reading
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Where’s the pizza, Little Ceasar?
Amongst all the college football bowl games going on this month, one in particular is standing out in my thoughts. This game, the Little Ceasar Pizza Bowl, took place last week in Detroit with a battle between Marshall and Ohio. … Continue reading
Make Sure Your Street Team is Working For You!
This past weekend I took a quick trip down to NYC to visit some old friends and take care of some holiday shopping. Of course, despite the tugs from my girfriend, I could not help but stop and analyze what … Continue reading
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Subway Wins with “The Biggest Loser”
We all know the story of Jared Fogle, the overweight college student who ate only Subway sandwiches for a year and lost an exorbitant amount of weight. His weight loss plan resulted in a spokesperson position with Subway and a … Continue reading
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The SponsorEye – The Performance Research take on Tiger Woods
While tumultuous times no doubt lay ahead in Tiger Woods’ personal life, some of his sponsorship agreements may have also hit rocky times. We speculate that with endemic sponsors like Gatorade, Nike and Golf Digest his status is likely to … Continue reading
Congrats to Rio – Will sponsors take advantage?
Rio wins the Olympic bid! Just moments ago, the IOC announced Rio as the as the host city for the 2016 Summer Olympic Games. As the first Olympiad ever to take place in South America, Rio 2016 promises to be … Continue reading
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