Tag Archives: engagement
Looking Back to Sundance
Being back in Newport after a trip out west to Sundance for the acclaimed film festival has given us some time to reflect on what was for us here at Performance Research, the most interesting movie of the festival – … Continue reading
Filed under General, Uncategorized
Lost in Plain Sight
When sponsoring an event, your affiliation is lost if you do not actively engage people. Just watching this video, you can see how signage is little more than clutter. Consumers want to be talked to, not shouted at!
Filed under General, Performance Research on YouTube
Make Sure Your Street Team is Working For You!
This past weekend I took a quick trip down to NYC to visit some old friends and take care of some holiday shopping. Of course, despite the tugs from my girfriend, I could not help but stop and analyze what … Continue reading
Filed under General
