Tag Archives: corporate
Make Sure Your Street Team is Working For You!
This past weekend I took a quick trip down to NYC to visit some old friends and take care of some holiday shopping. Of course, despite the tugs from my girfriend, I could not help but stop and analyze what … Continue reading
Filed under General
The SponsorEye – The Performance Research take on Tiger Woods
While tumultuous times no doubt lay ahead in Tiger Woods’ personal life, some of his sponsorship agreements may have also hit rocky times. We speculate that with endemic sponsors like Gatorade, Nike and Golf Digest his status is likely to … Continue reading
“Sponsor our event, but you might have to wait five years”
Yesterday marked the 25th Anniversary of the Quiksilver in Memory of Eddie Aikau Big Wave Surfing Event at Waimea Bay on the North Shore of Oahu in Hawaii. The event featured an elite group of surfers invited to compete in … Continue reading
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Charmin Activates the Restroom
During our trip to NY last week we found the time to check out what some companies were up to in light of the holiday season. Our search led us to Times Square where we located the Charmin “Enjoy the … Continue reading
Filed under Caught Our Eye, General
Gambling with their future?
Recent legislation attempts in Poland may begin to have a negative effect on sports sponsorship in that country. Polish lawmakers have proposed a ban of online gambling and bookkeeping, which would allow only brick and mortar casinos to carry on. … Continue reading
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Football and French Fries?
McDonald’s recently signed on as an official primary sponsor of the Football Association of Thailand (soccer), in a deal valued just below $1,000,000. including cash for equipment, uniforms and travel. The total value also included meals from the quick service … Continue reading
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2009 National Arts Marketing Project Conference
This past Saturday Performance Research was happy to attend the National Arts Marketing Project Conference held in Providence, Rhode Island. Bill Doyle, industry guru and VP of Performance Research was present to take part on the panel titled “A Glimpse … Continue reading
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Sponsorship of Volunteers?
Over the past few years certain numbers have been dropping all around us. But while incomes, employments rates and budgets have been on the decline, it’s surprising to see that one number is actually up. We are referring to the … Continue reading
Engaged at Futbol Fiesta
If you have ever been to the Futbol Fiesta prior to a Mexican National Soccer Team game then you already know that it offers a party like atmosphere including loud music, games, player appearances, and dozens of other activations presented … Continue reading
Filed under Caught Our Eye
Performance Research Study Rings True at Corporate Sponsored Events
“As Consumers Change the Way They Spend in Tough Economic Times, They Expect Corporate Sponsors to do the Same” was the title of a March 2009 press release issued by Performance Research. The release, which included data from a Performance … Continue reading
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