Tag Archives: consumers

Performance Research @ IEG 2010

Check out the presentation below from Jed Pearsall and Bill Doyle! Any questions / comments?

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Isn’t it worth saving the Soap Box Derby?

We all know that the current economic state has affected the way that companies spend their marketing and sponsorship budgets in regards to major sports properties like NASCAR and the PGA. If we take a deeper look, we can also … Continue reading

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