Tag Archives: competition

Congrats to Rio – Will sponsors take advantage?

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Rio wins the Olympic bid!

Just moments ago, the IOC announced Rio as the as the host city for the 2016 Summer Olympic Games.

As the first Olympiad ever to take place in South America, Rio 2016 promises to be a tremendous marketing opportunity for all IOC and USOC sponsors. Will you be ready?

Marketing success in 2016 begins now, and research is a vital part of that process. With the Vancouver Games starting in just a few short months, and London 2012 right around the corner, there is no better time to measure your existing programs as well as investigate new ways to leverage your sponsorship affiliation. Don’t miss this unique opportunity in time.

Whether it is quantitative research with casual TV viewers, focus groups with avid fans, or on-site interviews with visitors to the Games, Performance Research has studied every Olympiad since 1992, accumulating more data and insight into Olympic sponsorship than any other research company in existence.

As the world-wide leaders in sponsorship measurement, we are uniquely qualified to help you determine how well you are breaking through the clutter of Olympic marketing, and if your efforts are truly strengthening an emotional bond with target consumers and building the health of your brand.

Olympic partnerships are a long-term investment. I encourage you to contact us so that we can help you measure and maximize the value of that investment to the fullest.

We look forward to seeing you in Vancouver in 2010, London 2012, Sochi 2014, and now Rio in 2016!

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Economic Recovery could (should?) spur era of “Customer Compassion”

As Americans struggling through a down economy, we have had little to do other than budget our spending and look for the light at the end of the tunnel.  When we do pull ourselves out of this hole, how will we spend out money when these brighter days come?

gmOne sector that makes this question very interesting is the automobile industry.  As of early June, the American Government (i.e. American Taxpayers) owns roughly 70% of General Motors, which could lead to a historic shift in consumer purchasing objectives.  Now that the majority of this manufacturing giant is owned by the public, does that make us any more likely to purchase one of their (our) vehicles?

Some would say of course.  “How unAmerican would you be considered amongst your peers if you chose a foreign manufacturer, considering future taxes and financial stability are linked to GM’s success?” asks Bill Doyle, VP of Performance Research.  Like minded individuals would agree that this sense of “new America” patriotism will offer the domestic auto industry a big bump as we rebound from rougher times.

Besides the possibility of increasing sales in the near future, the post recession customer base will offer GM a chance to re establish themselves as a viable option for the long term, and if they succeed, setting up the building blocks to create a new sense of brand loyalty.  The determining factor will be GM’s ability to lure skeptical consumers to sign on the dotted line, by invoking an air of U.S. pride, and offering a product comparable to Asian competition.

If given the option of two similar vehicles, at equivalent prices, I would like to think that I would purchase the American made automobile based on both economic impact, and national pride, but it would be require some consideration.  Why do we owe to these companies who took so much, yet how do we turn our backs on one of our own?

What would you do?

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