Tag Archives: activation
Looking Back to Sundance
Being back in Newport after a trip out west to Sundance for the acclaimed film festival has given us some time to reflect on what was for us here at Performance Research, the most interesting movie of the festival – … Continue reading
Filed under General, Uncategorized
Holiday Spirit at the Airport?!
Just yesterday while waiting in yet another airport terminal, we noticed a great activation that actually enhances someones airport wait time experience! In a co-branded effort from Microsoft and Southwest Airlines, the two companies have placed a photo booth in … Continue reading
Filed under Caught Our Eye, General
FedEx makes a smart play with the ATP
Here at Performance Research we often applaud sponsorship deals where not only cash is exchanged in return for branding rights, but when we see these deals actually make a positive difference for each of the parties involved. One recently announced … Continue reading
Filed under Caught Our Eye, General
Activate No Matter the Weather
As I look out of the window here in Newport on another cold, rainy day in New England, I start to think about how fortunate we are when we do get great weather. Soon enough the air will begin to … Continue reading
Filed under General
More from Vancouver…
Has sponsorship gone to the dogs? Sometimes the simplest activations are the most effective. These dogs we saw last week in Vancouver were a huge draw for anyone passing by!
Filed under Caught Our Eye, General
Helmet Cam Activates Winter X
If you are a loyal follower of this blog, you might notice that every time we go to an event for on site research we notice an activation that provokes a positive reaction amongst myself, our group, and most importantly … Continue reading
Filed under Caught Our Eye, General
Make Sure Your Street Team is Working For You!
This past weekend I took a quick trip down to NYC to visit some old friends and take care of some holiday shopping. Of course, despite the tugs from my girfriend, I could not help but stop and analyze what … Continue reading
Filed under General
Charmin Activates the Restroom
During our trip to NY last week we found the time to check out what some companies were up to in light of the holiday season. Our search led us to Times Square where we located the Charmin “Enjoy the … Continue reading
Filed under Caught Our Eye, General
Engaged at Futbol Fiesta
If you have ever been to the Futbol Fiesta prior to a Mexican National Soccer Team game then you already know that it offers a party like atmosphere including loud music, games, player appearances, and dozens of other activations presented … Continue reading
Filed under Caught Our Eye
Isn’t it worth saving the Soap Box Derby?
We all know that the current economic state has affected the way that companies spend their marketing and sponsorship budgets in regards to major sports properties like NASCAR and the PGA. If we take a deeper look, we can also … Continue reading
Filed under General
