Founded in 1985, Performance Research was the first research company to specialize in consumer research and evaluation for the sponsorship industry.
In addition to traditional research methods such as on-site surveys, telephone interviews and qualitative focus groups, the company has provided sponsors and properties with innovative research techniques such as “mystery fan” experiences, in-home consumer videos and online/Internet research.
Prior to founding Performance Research, Jed was a faculty member at Temple University specializing in sociology of sports.
Jed holds a doctorate in sports management from Temple and completed pre-doctoral work in psychology at Dartmouth College and in consumer behavior at the Wharton School of Business, University of Pennsylvania. Jed is an avid sailor and snowboarder. He also enjoys adventure travel: Along with Performance Research team members Gail Rutledge and Mike Maloney, Team PR recently climbed to the top of Mount Kilimanjaro– 19,330 ft feet above the sea level of Newport!
The co founder of Performance Research, Doyle directs the company’s qualitative and Internet research work, and has taken a lead role in researching the phenomenon of emotional triggers and passion points in sponsorship.
Performance Research’s consulting and evaluation work affects nearly $500 million worth of corporate sponsorship investments each year. A partial list of corporate clients the company has worked with includes Anheuser-Busch, Bank of America, BP, Coca-Cola, Discover Card, Eastman Kodak, Exxon, General Mills, General Motors, Gillette, Honda, Kellogg’s, Motorola, Nestlé, Nissan, Pepsi-Cola, Philips, R.J. Reynolds, Saucony, Shell Oil, Sears, T.J. Maxx, UBS, and Visa.
Additionally, Performance Research supplies research data to properties. Rightsholders that the firm has worked with include ESPN, Indy Racing League, Major League Soccer, NCAA, WGBH-PBS, World Wildlife Fund and the Sony Ericsson WTA Tour.
In addition to IEG’s annual sponsorship conference, Doyle has lectured at the Int’l Conference on Sports Business in Paris and the American Marketing Assn.’s Conference on Sports Marketing, among others.
He holds a B.S. in marketing management from Rutgers University.