Category Archives: Uncategorized
Looking Back to Sundance
Being back in Newport after a trip out west to Sundance for the acclaimed film festival has given us some time to reflect on what was for us here at Performance Research, the most interesting movie of the festival – … Continue reading
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True is well on way to Bermuda!
While watching the start of the famed Newport Bermuda Race was beautiful, I am sure we would all like to be taking in the views that Performance Research President, Jed Pearsall, is experiencing right now. True, the boat of which … Continue reading
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Is Toyota on the horizon in Wrigleyville?
Here at Performance Research, the entire team has been around the country and visited just about any sporting venue you could think of. We could talk for hours about the history of each building and the character that is has … Continue reading
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Vancouver crowd cheers for Joannie Rochette
Of all the outstanding and emotional performances that have highlighted the Winter Olympics thus far, one of them seems to be standing out as “the moment”. This past Tuesday night, Canadian skater Joannie Rochette admittedly forced herself onto the ice … Continue reading
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Sponsors “Wrap Up” Vancouver
After Canada’s 7-3 victory over Russia last night, it is no surprise that Canadian pride is running at an all time high on the streets of Vancouver. While it is always good to see a country’s spirit lifted by a … Continue reading
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Danica makes a splash in NASCAR
Go Daddy Team Rider Danica Parick not only helped to break gender barriers this past weekend by racing in Daytona, she helped to break television records as well. “The Danica Effect” caused 4.2 million people to tune into Saturday’s NASCAR … Continue reading
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Value of the Olympic Seasons
Although the Olympics, regardless of the year or location, create a huge stir in both sports and business, it is apparent that the Summer Games and the athletes that compete in them are the clear bread winners. The Summer Olympics … Continue reading
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VP Bill Doyle speaks at 2010 NCAA Convention
Last Wednesday Performance Research Vice President Bill Doyle had the pleasure to speak at the 2010 NCAA Convention held in Atlanta, GA. Bill spoke during a panel discussion titled “Fans: How to find them and how to keep them”. During … Continue reading
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Subway Wins with “The Biggest Loser”
We all know the story of Jared Fogle, the overweight college student who ate only Subway sandwiches for a year and lost an exorbitant amount of weight. His weight loss plan resulted in a spokesperson position with Subway and a … Continue reading
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Green Flag for NASCAR Sponsorship
This past Sunday the NASCAR Sprint Cup Series wrapped up in Miami, FL at the Ford 400. The race, being held at the Homestead-Miami Speedway, had all the sponsorship and fan areas that you would expect to see at a … Continue reading
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