While watching the start of the famed Newport Bermuda Race was beautiful, I am sure we would all like to be taking in the views that Performance Research President, Jed Pearsall, is experiencing right now. True, the boat of which Jed is a crew member, has made serious progress over the past 3 days en [...]
Entries Tagged as ‘Uncategorized’
March 31, 2010
Is Toyota on the horizon in Wrigleyville?
Here at Performance Research, the entire team has been around the country and visited just about any sporting venue you could think of. We could talk for hours about the history of each building and the character that is has developed over the years. Of course while each stadium, ballpark, coliseum, or garden has a [...]
February 26, 2010
Vancouver crowd cheers for Joannie Rochette
Of all the outstanding and emotional performances that have highlighted the Winter Olympics thus far, one of them seems to be standing out as “the moment”. This past Tuesday night, Canadian skater Joannie Rochette admittedly forced herself onto the ice for competition just two days after the death of her mother. The 24 year old [...]
February 25, 2010
Sponsors “Wrap Up” Vancouver
After Canada’s 7-3 victory over Russia last night, it is no surprise that Canadian pride is running at an all time high on the streets of Vancouver. While it is always good to see a country’s spirit lifted by a great athletic performance, I was curious about how the sponsors were working to do the [...]
February 18, 2010
Danica makes a splash in NASCAR
Go Daddy Team Rider Danica Parick not only helped to break gender barriers this past weekend by racing in Daytona, she helped to break television records as well. “The Danica Effect” caused 4.2 million people to tune into Saturday’s NASCAR second-tier Nationwide Series Race. The race had the highest cable viewership ever experienced by the [...]
February 17, 2010
Value of the Olympic Seasons
Although the Olympics, regardless of the year or location, create a huge stir in both sports and business, it is apparent that the Summer Games and the athletes that compete in them are the clear bread winners. The Summer Olympics not only have a longer history, more sports and more recognizable athletes than the Winter [...]
January 20, 2010
VP Bill Doyle speaks at 2010 NCAA Convention
Last Wednesday Performance Research Vice President Bill Doyle had the pleasure to speak at the 2010 NCAA Convention held in Atlanta, GA. Bill spoke during a panel discussion titled “Fans: How to find them and how to keep them”. During this panel, he talked about the findings from Performance Research’s extensive research in regards to [...]
December 16, 2009
Subway Wins with “The Biggest Loser”
We all know the story of Jared Fogle, the overweight college student who ate only Subway sandwiches for a year and lost an exorbitant amount of weight. His weight loss plan resulted in a spokesperson position with Subway and a successful advertising campaign dating back to 1999. Fast forward ten years and Subway is launching [...]
November 24, 2009
Green Flag for NASCAR Sponsorship
This past Sunday the NASCAR Sprint Cup Series wrapped up in Miami, FL at the Ford 400. The race, being held at the Homestead-Miami Speedway, had all the sponsorship and fan areas that you would expect to see at a major sporting event. Lucky for us, we were on site to witness these activations. While [...]
November 19, 2009
No Signs of a Sponsorship Slow Down for London 2012
Paul Deighton, Chief Executive of the London 2012 Olympic Organizing Committee recently stated that he did not expect to sign on anymore top level sponsors prior to the start of the games. However, an announcement was made yesterday that BMW has signed on in a deal valued at $56 million dollars, placing them amongst the [...]
