Category Archives: Performance Research on YouTube
Public Wants You to be a Sponsor!
Not only does the public want your company to sponsor events, they also feel that you SHOULD be sponsoring events. Their call for corporate aide is also matched with a desire to support the companies that utilize sponsorship to benefit … Continue reading
Filed under General, Performance Research on YouTube
Soccer Fans Embrace Their Sponsors
A few years back we sent a soccer fan out into the store to see his process when shopping for products prior to a soccer match. It is plain to see that this fan truly appreciates sponsorship (and a good … Continue reading
Filed under General, Performance Research on YouTube
Lost in Plain Sight
When sponsoring an event, your affiliation is lost if you do not actively engage people. Just watching this video, you can see how signage is little more than clutter. Consumers want to be talked to, not shouted at!
Filed under General, Performance Research on YouTube
Cell Provider Makes it Work!
This clip is a great example of how consumers appreciate you sponsoring events that they care about! Show your customers a good time and they will love you for it!
Filed under General, Performance Research on YouTube
Sponsor Appreciation!
Check out how people feel about sponsors providing a good time during a tough economy:
Filed under General, Performance Research on YouTube
What Sponsors Want To See!
Check out how much NASCAR fans really do know the sponsors:
Filed under General, Performance Research on YouTube
Sit! Roll Over! Buy! Part Two
Check out the video below from a past Performance Research IEG Conference presentation : Sit! Roll Over! Buy! Training Fans to Be Brand Loyal to Sponsors. Part Two – “What’s in it for me?” Make sure to come back soon … Continue reading
Filed under General, Performance Research on YouTube
Sit! Roll Over! Buy! Part One
Check out the video below from a past Performance Research IEG Conference presentation : Sit! Roll Over! Buy! Training Fans to Be Brand Loyal to Sponsors. Part One – “Lost in Sponsorship Space” In this section of video you can … Continue reading
Filed under General, Performance Research on YouTube
