Category Archives: General
Holiday Spirit at the Airport?!
Just yesterday while waiting in yet another airport terminal, we noticed a great activation that actually enhances someones airport wait time experience! In a co-branded effort from Microsoft and Southwest Airlines, the two companies have placed a photo booth in … Continue reading
Filed under Caught Our Eye, General
Making the “Official” Work for Your Brand
Among all professional sports, whether it is MLB, NBA, PGA, NFL, etc., we can highlight many differences in the way the leagues are marketed, one trait remains the same – all of the leagues have “official sponsors”. Now while having … Continue reading
FedEx makes a smart play with the ATP
Here at Performance Research we often applaud sponsorship deals where not only cash is exchanged in return for branding rights, but when we see these deals actually make a positive difference for each of the parties involved. One recently announced … Continue reading
Filed under Caught Our Eye, General
Public Wants You to be a Sponsor!
Not only does the public want your company to sponsor events, they also feel that you SHOULD be sponsoring events. Their call for corporate aide is also matched with a desire to support the companies that utilize sponsorship to benefit … Continue reading
Filed under General, Performance Research on YouTube
Rogers Seeks to Expand Influence in Western Canada with Canucks
This month Rogers Communications sought to expand its grasp on the western Canadian market by acquiring the rights to the hockey arena where the Vancouver Canucks play. Formerly known as General Motors Place, the newly-christened Rogers Arena is part of … Continue reading
Filed under General
Local Sponsor Takes Advantage of Tennis Championships
On Monday, July 5th, the 34th annual Campbell’s Hall of Fame Tennis Championships kicked off in Newport, RI with 32 singles players and 16 sets of doubles competing for the Van Alen Cup. This event, which has been hosted during … Continue reading
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America’s Cup back in Newport!
Last Thursday was a very special day in Newport for sailors and tourists alike, as the famed America’s Cup trophy was on display just a few steps from the Performance Research office! The America’s Cup is the oldest active … Continue reading
Filed under General
No “Rockets Red Glare” in Myrtle Beach
The city of Myrtle Beach announced on June 28th its decision to call off its sponsorship of a July 4th celebration at BB&T Coastal Field due to financial concerns. The decision to drop the sponsorship will affect a planned picnic, … Continue reading
Filed under General
Soccer Fans Embrace Their Sponsors
A few years back we sent a soccer fan out into the store to see his process when shopping for products prior to a soccer match. It is plain to see that this fan truly appreciates sponsorship (and a good … Continue reading
Filed under General, Performance Research on YouTube
True reaches Bermuda!
The crew of True arrived safely on the shore of Bermuda around 10 pm last night! Congrats everyone! Here is a picture of the crew back in Newport before departure (post arrival pics coming soon):
Filed under General
