Category Archives: Independent Research Studies
Trevor Bayne and NASCAR – Open for Business
This past Sunday, as we all watched rookie Trevor Bayne win the Daytona 500 by edging out a field of seasoned Sprint Cup pros, we couldn’t help but laugh at what great value his current sponsors were getting! Despite the … Continue reading
Filed under Caught Our Eye, General, Independent Research Studies
BP Oil Sponsorship Ramifications – The Full Report
Check out the presentation below to see the full results from the Performance Research independent study regarding the sponsorship ramifications in the wake of the BP oil spill.
Filed under General, Independent Research Studies
Performance Research / Survey Sampling International Study of Gulf Oil Tragedy
FOR IMMEDIATE RELEASE (6-15-2010) TOP LINE RESULTS: PERFORMANCE RESEARCH-SURVEY SAMPLING STUDY OF GULF OIL TRAGEDY New poll suggest Americans hold a dim view of BP and it is getting worse. In a two country poll conducted June 12th and 13th, … Continue reading
Filed under General, Independent Research Studies
PERFORMANCE RESEARCH-SURVEY SAMPLING 2010 OLYMPIC VIEWERSHIP STUDY
FOR IMMEDIATE RELEASE (3-11-2010) TOP LINE RESULTS: PERFORMANCE RESEARCH-SURVEY SAMPLING 2010 OLYMPIC VIEWERSHIP STUDY With the Vancouver Games earning high marks by the press for unanticipated and possibly unexplainable success, a study of Olympic viewers by Performance Research and Survey … Continue reading
Filed under General, Independent Research Studies
F1 Sponsorship
Here at the Performance Research offices, sporting news from around the globe always tends to be a topic of conversation and this morning was no different. Today we were discussing Formula 1 racing and the continuing plight of Pete Windsor … Continue reading
Filed under General, Independent Research Studies
Olympics and Scandal – What’s the real opinion?
It seems every time the Olympics roll around there begins to be a debate revolving around the purity of the event and the money being exchanged behind the scenes. While many different opinions exist regarding the business side of the … Continue reading
Filed under General, Independent Research Studies
Naming Rights, Naming Wrongs : A Performance Research Independent Study
While only one football team has called a certain stadium in Miami home over the past 23 years, the stadium itself has been home to six different names. Now while having your brand attached to something as grand as a … Continue reading
Filed under General, Independent Research Studies
Performance Research Independent Study : Consumers Switch To Sponsors Products
With the Daytona 500 approaching this weekend, thought we’d post a Performance Research Independent Study regarding NASCAR from 2000. Check it out! __________________________________________________ Viagra and Lycos Outperform First Year Sponsors to NASCAR According to a recent study by Performance Research, … Continue reading
Filed under Independent Research Studies
PR Independent Research Study: The America’s Cup Ten Years Ago.
In light of the current running of the America’s Cup in Valencia, Spain, we decided to post one of our Independent Studies regarding the worlds most prestigious race. Check it out below and stay tuned for more……… _____________________________ Log-Ons and … Continue reading
Filed under Independent Research Studies
PR Independent Research Study. Turning Back to the Clock to 2002.
Below is an independent study that was conducted Fall 2002 in Times Square, NYC. Keep coming back often, as we will be posting our Performance Research Independent Studies bi-weekly from now on…. _______________________________________________ TIMES SQUARE WARMED BY NISSIN CUP … Continue reading
Filed under Independent Research Studies
