Category Archives: Caught Our Eye
Trevor Bayne and NASCAR – Open for Business
This past Sunday, as we all watched rookie Trevor Bayne win the Daytona 500 by edging out a field of seasoned Sprint Cup pros, we couldn’t help but laugh at what great value his current sponsors were getting! Despite the … Continue reading
Filed under Caught Our Eye, General, Independent Research Studies
Dog Toy that Makes a Difference!
Over the past few weeks there has been a lot of gift giving around the Performance Research office, and our beloved dog, Austin, was not to be left out! While un-wrapping Austin’s latest gift, a stuffed dog toy, we noticed … Continue reading
Filed under Caught Our Eye, General
Holiday Spirit at the Airport?!
Just yesterday while waiting in yet another airport terminal, we noticed a great activation that actually enhances someones airport wait time experience! In a co-branded effort from Microsoft and Southwest Airlines, the two companies have placed a photo booth in … Continue reading
Filed under Caught Our Eye, General
FedEx makes a smart play with the ATP
Here at Performance Research we often applaud sponsorship deals where not only cash is exchanged in return for branding rights, but when we see these deals actually make a positive difference for each of the parties involved. One recently announced … Continue reading
Filed under Caught Our Eye, General
Motel 6 Hits the Mark
It seems that Motel 6 has done a good job with their latest sponsorship deal by partnering with the Ronald McDonald House Charities (RMHC). Companies are often looking to align themselves with organizations that share their values, while also having … Continue reading
Filed under Caught Our Eye, General
AT&T Shoots and Scores!
As we have mentioned before on the Performance Research blog, certain activations have a way of reaching out, engaging people and in turn creating a lasting impression. Now while not all activations hit the mark, we were happy to see … Continue reading
Filed under Caught Our Eye, General
More from Vancouver…
Has sponsorship gone to the dogs? Sometimes the simplest activations are the most effective. These dogs we saw last week in Vancouver were a huge draw for anyone passing by!
Filed under Caught Our Eye, General
If it’s private, then keep it private
While in Vancouver for the Olympics we came across the “The Bell Ice Cube”, hosted by Canada’s Bell Communication. This large sponsor area consisted of a traditional activation video room with interactive screens along with another space acting as a … Continue reading
Filed under Caught Our Eye, General
Helmet Cam Activates Winter X
If you are a loyal follower of this blog, you might notice that every time we go to an event for on site research we notice an activation that provokes a positive reaction amongst myself, our group, and most importantly … Continue reading
Filed under Caught Our Eye, General
Charmin Activates the Restroom
During our trip to NY last week we found the time to check out what some companies were up to in light of the holiday season. Our search led us to Times Square where we located the Charmin “Enjoy the … Continue reading
Filed under Caught Our Eye, General
