Category Archives: General
Performance Research presents at IEG 2011
Once again, IEG was a huge success! If you missed out on our Sponsorship ROI presentation take a look at the slide show in its entirety below. Of course, if you have any questions, shoot us a message anytime! Presented … Continue reading
Filed under General, Presentations
Trip to Indianapolis
Hey Everyone! Performance Research had a great time conducting on site research last week in Indy! Below you can find some pics we snapped along the way:
Filed under General
Trevor Bayne and NASCAR – Open for Business
This past Sunday, as we all watched rookie Trevor Bayne win the Daytona 500 by edging out a field of seasoned Sprint Cup pros, we couldn’t help but laugh at what great value his current sponsors were getting! Despite the … Continue reading
Filed under Caught Our Eye, General, Independent Research Studies
Looking Back to Sundance
Being back in Newport after a trip out west to Sundance for the acclaimed film festival has given us some time to reflect on what was for us here at Performance Research, the most interesting movie of the festival – … Continue reading
Filed under General, Uncategorized
Optimizing Sponsorship Performance
Castrol recently broke news off their official sponsorship of the National Football League. The company is a well established producer of high performance synthetic motor oil and plans to expand their audience. By having the Castrol EDGE endorsement distributed through … Continue reading
Filed under General
Dog Toy that Makes a Difference!
Over the past few weeks there has been a lot of gift giving around the Performance Research office, and our beloved dog, Austin, was not to be left out! While un-wrapping Austin’s latest gift, a stuffed dog toy, we noticed … Continue reading
Filed under Caught Our Eye, General
Live from Newport – America’s Cup a Real Possibility
With one days notice, the city of Newport has put together a pep-rally and support gathering today to bring the America’s Cup into town. Thousands have showed up to hear members of the venue selection committee and America’s Cup dignitaries … Continue reading
Filed under General
BP Oil Sponsorship Ramifications – The Full Report
Check out the presentation below to see the full results from the Performance Research independent study regarding the sponsorship ramifications in the wake of the BP oil spill.
Filed under General, Independent Research Studies
Holiday Spirit at the Airport?!
Just yesterday while waiting in yet another airport terminal, we noticed a great activation that actually enhances someones airport wait time experience! In a co-branded effort from Microsoft and Southwest Airlines, the two companies have placed a photo booth in … Continue reading
Filed under Caught Our Eye, General
Making the “Official” Work for Your Brand
Among all professional sports, whether it is MLB, NBA, PGA, NFL, etc., we can highlight many differences in the way the leagues are marketed, one trait remains the same – all of the leagues have “official sponsors”. Now while having … Continue reading
