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How effective is sponsorship of sports and special events?
Since 1985, Performance Research has been supplying objective answers to this critical question. Answers that are based on solid consumer research and unbiased evaluation for leading corporate sponsors and event properties in the sports, music, theme park, arts, and cause marketing fields. Welcome to our blog. We’re here to provide actionable answers to your sponsorship performance questions, so please feel free to contact us at any time.