The Performance Research team was conducting research at the NCAA Men’s Lacrosse Finals’ Fan Fest area at Gillette Stadium recently.
Lacrosse fans seemed to be having a blast at all of the different fan areas and activations. It was one of the more diverse fan zones we’ve seen, with live music, a DJ, activations (AT&T, Allstate, Capital One, Buick, Powerade, and Reese’s, among others, all had exhibits), licensed merchandise vendors, and segregated Fan Fest areas, where fans of each participating team could meet and mingle.
Check out some pictures we snapped throughout the weekend below, and head over to our Flickr page to see more of our photos from past events: http://www.flickr.com/photos/sponsoreye/. And if you hadn’t heard, Loyola came out on top!