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Presented by Jed Pearsall and Bill Doyle at the 2012 IEG Conference.
Performance Research Up to Date- PR On-Site at X Games LA 2012!
- Nike, Famous Ambusher, Is Redefining the Art of Ambush Marketing
- Francis Tiafoe, 14 Year Old Tennis Phenom… And Potential Marketer’s Dream
- Army Pulls Out of NASCAR Sponsorship
- Is Touting Past Relationships at Opportune Times Ambush Marketing?
- The End of the Stand-Off
- Olympic Food and Drink Sponsors: Some Not “Lovin’ It”
- The Value of Local Brand Engagement
- Grinds Our Gears: Branded VIP Areas
- NCAA Men’s Lacrosse Finals at Gillette Stadium
Performance Research On Site and on Flickr
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