It seems that Motel 6 has done a good job with their latest sponsorship deal by partnering with the Ronald McDonald House Charities (RMHC). Companies are often looking to align themselves with organizations that share their values, while also having the opportunity to reach a new set of eyes. Motel 6 managed to do just this by teaming up with an organization that, like their popular motel chain, provides a comfortable place for families to catch up on sleep and relax. Of course, the RMHC provides this service for the relatives of hospitalized children, which Motel 6 is happy to support.
The Accor owned motel chain is activating their partnership with this internationally recognized cause by providing $300,000 and a Web site devoted towards accepting donations for the RMHC. Motel 6 also noted that that their employees will have the opportunity to volunteer their time and energy in aiding the not-for-profit.
Good job on both sides in creating a partnership that encourages brand recognition and an enhanced experience for all involved.
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