Monthly Archives: March 2010
Is Toyota on the horizon in Wrigleyville?
Here at Performance Research, the entire team has been around the country and visited just about any sporting venue you could think of. We could talk for hours about the history of each building and the character that is has … Continue reading
Filed under General, Uncategorized
Performance Research @ IEG 2010
Check out the presentation below from Jed Pearsall and Bill Doyle! Any questions / comments?
Filed under General, Presentations
PERFORMANCE RESEARCH-SURVEY SAMPLING 2010 OLYMPIC VIEWERSHIP STUDY
FOR IMMEDIATE RELEASE (3-11-2010) TOP LINE RESULTS: PERFORMANCE RESEARCH-SURVEY SAMPLING 2010 OLYMPIC VIEWERSHIP STUDY With the Vancouver Games earning high marks by the press for unanticipated and possibly unexplainable success, a study of Olympic viewers by Performance Research and Survey … Continue reading
Filed under General, Independent Research Studies
Sit! Roll Over! Buy! Part Two
Check out the video below from a past Performance Research IEG Conference presentation : Sit! Roll Over! Buy! Training Fans to Be Brand Loyal to Sponsors. Part Two – “What’s in it for me?” Make sure to come back soon … Continue reading
Filed under General, Performance Research on YouTube
F1 Sponsorship
Here at the Performance Research offices, sporting news from around the globe always tends to be a topic of conversation and this morning was no different. Today we were discussing Formula 1 racing and the continuing plight of Pete Windsor … Continue reading
Filed under General, Independent Research Studies
Sit! Roll Over! Buy! Part One
Check out the video below from a past Performance Research IEG Conference presentation : Sit! Roll Over! Buy! Training Fans to Be Brand Loyal to Sponsors. Part One – “Lost in Sponsorship Space” In this section of video you can … Continue reading
Filed under General, Performance Research on YouTube
Activate No Matter the Weather
As I look out of the window here in Newport on another cold, rainy day in New England, I start to think about how fortunate we are when we do get great weather. Soon enough the air will begin to … Continue reading
Filed under General
More from Vancouver…
Has sponsorship gone to the dogs? Sometimes the simplest activations are the most effective. These dogs we saw last week in Vancouver were a huge draw for anyone passing by!
Filed under Caught Our Eye, General
If it’s private, then keep it private
While in Vancouver for the Olympics we came across the “The Bell Ice Cube”, hosted by Canada’s Bell Communication. This large sponsor area consisted of a traditional activation video room with interactive screens along with another space acting as a … Continue reading
Filed under Caught Our Eye, General
