If you are a loyal follower of this blog, you might notice that every time we go to an event for on site research we notice an activation that provokes a positive reaction amongst myself, our group, and most importantly the event attendees. Our most recent trip to Winter X Games 14 held in Aspen, CO was no different.
While on the mountain at Snowmass we came across an ESPN X Games activation that allowed skiers and snowboarders to strap on a helmet-cam and ride down the mountain while the camera was recording. Each small video cam (one pointed at your face, and the other looking forward) starts rolling as you head down the hill into a little terrain park. The park packed in some mini features including two small jumps along with a few rails and boxes for riding over.
After your run is over, the cam was handed over to the friendly staff at the bottom of the hill, who then edited the footage on site, uploaded it to YouTube, and sent the link to your email address practically before you could make it to après-ski.
Very cool engagement from ESPN. If you want to check out the author of this post riding and many other talented athletes with the helmet cam, click on this link and go to the Sno Cam Experience:
