Monthly Archives: February 2010
Vancouver crowd cheers for Joannie Rochette
Of all the outstanding and emotional performances that have highlighted the Winter Olympics thus far, one of them seems to be standing out as “the moment”. This past Tuesday night, Canadian skater Joannie Rochette admittedly forced herself onto the ice … Continue reading
Filed under General, Uncategorized
Sponsors “Wrap Up” Vancouver
After Canada’s 7-3 victory over Russia last night, it is no surprise that Canadian pride is running at an all time high on the streets of Vancouver. While it is always good to see a country’s spirit lifted by a … Continue reading
Filed under Uncategorized
Live from Vancouver
Last night while watching the Providence College Friars get picked apart on the basketball court by the Syracuse Orangemen I was anxiously awaiting any excuse to look away. Luckily for me I started recieving transmissions from Performance Research execs Jed … Continue reading
Filed under General
Olympics and Scandal – What’s the real opinion?
It seems every time the Olympics roll around there begins to be a debate revolving around the purity of the event and the money being exchanged behind the scenes. While many different opinions exist regarding the business side of the … Continue reading
Filed under General, Independent Research Studies
Naming Rights, Naming Wrongs : A Performance Research Independent Study
While only one football team has called a certain stadium in Miami home over the past 23 years, the stadium itself has been home to six different names. Now while having your brand attached to something as grand as a … Continue reading
Filed under General, Independent Research Studies
Danica makes a splash in NASCAR
Go Daddy Team Rider Danica Parick not only helped to break gender barriers this past weekend by racing in Daytona, she helped to break television records as well. “The Danica Effect” caused 4.2 million people to tune into Saturday’s NASCAR … Continue reading
Filed under Uncategorized
Value of the Olympic Seasons
Although the Olympics, regardless of the year or location, create a huge stir in both sports and business, it is apparent that the Summer Games and the athletes that compete in them are the clear bread winners. The Summer Olympics … Continue reading
Filed under Uncategorized
Tune in Tonight!
While I am hoping that everyone reading this is going to be in attendance tonight at the Winter Olympic Opening Ceremony, unfortunately I know this is not the case. However, no matter where around the world you may be, I … Continue reading
Filed under General
Performance Research Independent Study : Consumers Switch To Sponsors Products
With the Daytona 500 approaching this weekend, thought we’d post a Performance Research Independent Study regarding NASCAR from 2000. Check it out! __________________________________________________ Viagra and Lycos Outperform First Year Sponsors to NASCAR According to a recent study by Performance Research, … Continue reading
Filed under Independent Research Studies
Torch Relay Sponsorship – What’s your opinion?
As we prepare for the Winter Olympics, with opening ceremonies coming this Friday evening, I wanted to take a chance to discuss an article that attracted my interest a few weeks back. The article, written on Canada’s CBC News website, … Continue reading
Filed under General
