Last Wednesday Performance Research Vice President Bill Doyle had the pleasure to speak at the 2010 NCAA Convention held in Atlanta, GA. Bill spoke during a panel discussion titled “Fans: How to find them and how to keep them”.
During this panel, he talked about the findings from Performance Research’s extensive research in regards to sporting events and fan retention. He also provided tools and guidance on how schools can conduct their own research to find out who is, who isn’t and who should be coming to their sporting events.
We hope that his years of experience and industry expertise were helpful to the event attendees!
