Monthly Archives: December 2009
Situation Worsens for Tiger
Last week we issued the Performance Research opinion as to the Tiger Woods situation. Since then we have seen new reports that not only increases the number of mistresses linked to the golfer, but also tie him to prescription drug … Continue reading
Filed under General
Newport in the Snow
As a lot of you probably know, the East Coast got slammed with a winter storm over the weekend, bringing tons of snow and wind to New England. While Newport can’t avoid the normal characteristics of a snow storm like … Continue reading
Filed under General
Make Sure Your Street Team is Working For You!
This past weekend I took a quick trip down to NYC to visit some old friends and take care of some holiday shopping. Of course, despite the tugs from my girfriend, I could not help but stop and analyze what … Continue reading
Filed under General
Subway Wins with “The Biggest Loser”
We all know the story of Jared Fogle, the overweight college student who ate only Subway sandwiches for a year and lost an exorbitant amount of weight. His weight loss plan resulted in a spokesperson position with Subway and a … Continue reading
Filed under Uncategorized
The SponsorEye – The Performance Research take on Tiger Woods
While tumultuous times no doubt lay ahead in Tiger Woods’ personal life, some of his sponsorship agreements may have also hit rocky times. We speculate that with endemic sponsors like Gatorade, Nike and Golf Digest his status is likely to … Continue reading
“Sponsor our event, but you might have to wait five years”
Yesterday marked the 25th Anniversary of the Quiksilver in Memory of Eddie Aikau Big Wave Surfing Event at Waimea Bay on the North Shore of Oahu in Hawaii. The event featured an elite group of surfers invited to compete in … Continue reading
Filed under General
Charmin Activates the Restroom
During our trip to NY last week we found the time to check out what some companies were up to in light of the holiday season. Our search led us to Times Square where we located the Charmin “Enjoy the … Continue reading
Filed under Caught Our Eye, General
Gambling with their future?
Recent legislation attempts in Poland may begin to have a negative effect on sports sponsorship in that country. Polish lawmakers have proposed a ban of online gambling and bookkeeping, which would allow only brick and mortar casinos to carry on. … Continue reading
Filed under General
